PR Case Study

Below is a writing sample from my coursework:

The Contract with America Case Study

Sample

What I did

In a course I took at the UNC Hussman School of Media and Journalism, I examined several public relations case studies ranging from crisis communication to consumer relations. During the course, I reviewed the Contract with America, a campaign platform used in the 1994 U.S. midterm elections.

As a public relations and political science double major, I was interested in dissecting how and why the Contract's language made it so successful. The beginning of the paper provides some background on the Contract's historical context. In the second part of the paper, I analyzed the Contract using specific public relations lessons and comparisons to other case studies. To read the case study, please click the button below.

Case Study

Pride and Prejudice

"There is a stubbornness about me that never can bear to be frightened at the will of others. My courage always rises at every attempt to intimidate me."

— Jane Austen, Pride and Prejudice

Niki Lauda

"From success, you learn absolutely nothing. From failure and setbacks conclusions can be drawn. That goes for your private life as well as your career."

— Niki Lauda