My Skills

Below is a brief explanation of skills I developed

throughout my coursework and work experience:

Survey Building

As someone interested in research methodologies, I have created surveys for different political science and public relations purposes. I enjoy the challenge of figuring out not just what to ask, but the best way to ask it.

I have created surveys using Qualtrics to...

  • To measure brand awareness of the Chapel Hill CrimeStoppers among Chapel Hill residents and pretest logo designs.
  • To learn who N.C. Orange County GOP communications reached and to find out which communications methods are the most effective.
  • To find out how celebrity collaborations affect their affiliated brands.
  • To test my hypothesis about how partisanship affects polarization.
  • To understand the relationship between minority representation in state legislators and state-level family planning policies.

Computer Programs

Between my coursework in public relations and information science, I have gained experience with several different computer programs and confidence in technical abilities.

I have used...

  • HTML
  • CSS
  • Excel
  • Microsoft Outlook
  • WordPress
  • Adobe Premiere Pro
  • Filmic Pro Mobile Video

Campaign Planning

Through the UNC Hussman School of Media and Journalism, I have planned several public relations campaigns. I love the process of campaign planning from understanding the client's needs to merging secondary and primary research with creative strategies and tactics.

I have planned a campaign for...

  • The Make-A-Wish Foundation with the goal of increasing awareness for the nonprofit by positioning Make-A-Wish as a person's first choice for charitable donations.
  • The Chapel Hill CrimeStoppers with the goal of creating accessible, educational materials that communicate a cohesive mission supplemented by local crime statistics to increase awareness of what nonprofit is and how to use its services.
  • The N.C. Orange County GOP with the goal of increasing party visibility within the community and member engagment in party affairs.

Focus Groups Development

To supplement my survey findings, I had the opportunity to formulate and conduct focus groups. It's exciting for me to get a chance to go beyond numbers and gain deeper insights by analyzing everything from the body language of the room to what sparks a group discussion.

I have conducted a focus group to...

  • Pretest campaign ideas and logo designs for the Chapel Hill CrimeStoppers.
  • Understand how celebrity scandals affect their affiliated brands.
Pride and Prejudice

"There is a stubbornness about me that never can bear to be frightened at the will of others. My courage always rises at every attempt to intimidate me."

— Jane Austen, Pride and Prejudice

Niki Lauda

"From success, you learn absolutely nothing. From failure and setbacks conclusions can be drawn. That goes for your private life as well as your career."

— Niki Lauda