My Skills
Below is a brief explanation of the skills I developed throughout my coursework and work experience:
Survey Building
As someone interested in research methodologies, I have created surveys for different political science and public relations purposes. I enjoy the challenge of figuring out not just what to ask, but the best way to ask it.
I have created surveys using Qualtrics to...
- To evaluate the value of new recovery amenities, such as cryotherapy, gauge consumer satisfaction, and discover potential expansion points at Ascend Performance and Recovery.
- To measure brand awareness of the Chapel Hill CrimeStoppers among Chapel Hill residents and pretest logo designs.
- To find out how celebrity collaborations affect their affiliated brands.
- To test my hypothesis about how partisanship affects polarization.
- To understand the relationship between minority representation in state legislators and state-level family planning policies.
Computer Programs
Between my coursework in public relations and information science, I have gained experience with several different computer programs and confidence in technical abilities.
I have used...
- Basic SQL
- Canva
- Basic HTML
- CSS
- Excel
- Microsoft Outlook
- WordPress
- Adobe Premiere Pro
- Filmic Pro Mobile Video
Campaign Planning
Through the UNC Hussman School of Media and Journalism, I have planned several public relations campaigns. I love the process of campaign planning from understanding the client's needs to merging secondary and primary research with creative strategies and tactics.
I have planned a campaign for...
- Carolina Adapts Toys for Children with the goal of building the nonprofit's brand identity by developing a more substantial online presence and providing it with an accessible and ready-to-use public relations toolkit to support future marketing initiatives.
- The Chapel Hill CrimeStoppers with the goal of creating accessible, educational materials that communicate a cohesive mission supplemented by local crime statistics to increase awareness of what nonprofit is and how to use its services.
- The Make-A-Wish Foundation with the goal of increasing awareness for the nonprofit by positioning Make-A-Wish as a person's first choice for charitable donations.
Focus Groups Development
To supplement my survey findings, I had the opportunity to formulate and conduct focus groups. It's exciting for me to get a chance to go beyond numbers and gain deeper insights by analyzing everything from the body language of the room to what sparks a group discussion.
I have conducted a focus group to...
- Pretest campaign ideas and logo designs for the Chapel Hill CrimeStoppers.
- Understand how celebrity scandals affect their affiliated brands.